The Future of Digital Signage: Predictions and Forecasts for the Next 5 Years

According to a recent press release from Technavio, a leading global technology research and advisory company, the digital signage market is expected to grow by US$8,113.34 million in the next five years (2023 to 2027) at a CAGR of 9.04 percent. Furthermore, the Asia-Pacific (APAC) region is expected to account for 36 percent of the market growth during this forecast period. The growth of the regional market will be driven by the increased demand for outdoor signage and indoor signage solutions for branding and marketing purposes. Another factor that will drive the growth of the digital signage market in APAC is increased spending on digital advertising.

The deployment of digital signage offers several benefits to businesses, including a better customer experience, increased customer engagement and satisfaction, decreased wait times, improved brand loyalty, reduced printing expenses, and increased revenues. These advantages are expected to ensure sustained market growth in Africa and the Middle East. Besides, the presence of prominent retailers in these regions has led to a surge in the use of digital signage systems for advertisement purposes, replacing printed signage.

Having said that, the predictions and forecasts for the digital signage industry during the next five years will include the following:

The Emergence of AI and ML in Digital Signage

Artificial Intelligence (AI) and Machine Learning (ML) are transforming digital signboard displays by offering better and new opportunities to users. Besides enhancing digital signage systems' capabilities, AI uses data to improve content creation and delivery to the target audience. The different ways in which AI and ML can impact the signage industry are:

• Simplifies data collection using components such as facial recognition

• Ensures a more personalised experience for users

• Helps create more interactive interfaces

• Enables the creation of more relevant content and the scheduling of advertisements

If you are a business owner in Dubai and want to set up a digital signboard display, you must choose the best digital signage manufacturer in order to achieve the desired outcome.

Rise of Personalized Content Delivery

With people returning to in-person activity after the pandemic, there is an increased demand for the implementation of digital sign boards. Along with the increase in signboard supply, the need to deliver personalized content, including information about products and services, to customers is also on the rise. Compelling product promotions delivered through digital signage help limited-time businesses increase their sales as they focus on directing customers to targeted products or services by way of limited-time offers. While limited-time offers can be sent to customers depending on context (time of day, weather, purchase history, etc.). The AI-driven digital sign board display, which can handle a variety of factors, enables businesses to deliver more personalised offers to each customer.

However, you must work closely with the best signage manufacturer in Dubai if your goal is to set up an effective and efficient digital signage network.

Integration with Smart Devices and IOT

The days of static billboards in shopping malls and on highways are long gone. In today’s world, there is a huge demand for digital displays that provide high-quality content in high resolution everywhere, from restaurants and shops to public places. Furthermore, there is a need to have flexibility in terms of delivering messages and where the messages are seen or heard. The best way to achieve this is through cellular IOT connectivity. Besides, digital signage is being increasingly integrated with smart devices as well. This is because today’s customers spend a great deal of time on their mobile devices. Integrating the need to integrate signage systems with smart devices arose during the pandemic as customers were unable to get to the touchscreens due to movement restrictions imposed by governments around the world. Through beacons, digital signage can be linked directly to the cell phones of users and deliver targeted messages, purchase options, and much more.

Availability of the services offered by the top Dubai signage company is the best option to ensure that the integration of digital signage with IOT and smart devices delivers the desired results.

Advancements in Display Technologies

The unprecedented growth in the use of digital signage has led to an increased demand for better visual experiences. This, in turn, is driving innovation in the field of display technology. LCDs are being replaced by technologies such as OLED and micro-LED, which improve display performance significantly. Next-generation technologies, which range from immersive and flexible displays to laser-based and projection displays, are being developed. Having said that, the top digital signboard display technology trends of 2023 are:

• Immersive displays

• Flexible displays

• OLED displays

• Micro LED-based displays

• Quantum dots display

• Laser-based displays

• Projection displays

It is important to follow the latest trends in order to enjoy a competitive advantage in the market. That's why you should work closely with the best signboard design company in Dubai.

Expansion of Digital Signage Networks

There are two types of networks: one within an organisation and one outside the organisation for advertisement purposes. An advertising network is a group of digital displays, and its primary function is to grow revenues through advertisements. As such, a company may use digital signage to disseminate information about its own services within its premises or work with an advertiser to provide information about its products and services to its target audience among the general public. Expansion of the existing digital signage network and integration with IOT and mobile devices, therefore, do not only improve communication but also drive an organisation’s revenue growth, especially in the post-COVID era.

In conclusion, the future of digital signage seems bright, and during the next five years, more and more businesses are likely to take advantage of the growth in this sector.

About Thamvos Ads

Thamvos Ads is a digital signage consultant and provider of business-to-business digital signage services all across Dubai. The company specialises in providing content-rich and customised signage solutions that help companies grow their businesses. The advertisement service provided by the company ranges from vehicle branding to signage maintenance. Thamvos Ads is by far the most reliable and transparent signboard company in Dubai and is fully equipped to provide the best solutions to all its customers at highly affordable prices.